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What’s the R.O.I. (Return on Investment) of an Oreo?

Consider the cost of the mitzvah (positive act) in relation to its reward, and the reward of the transgression (destructive act) in contrast to the cost. This statement, found in the Talmud (Chapters of Our Fathers), succinctly summarizes a seminal idea necessary for successful behavioral change.

It’s a cost-benefit analysis. With the proper perspective, we would be ready, willing, and able to invest the requisite time, energy, and priority to reap the huge reward of improving our health and well-being.

And on the flip side, we would be willing to refrain from the momentary thrill if we honestly recognized the huge price we pay for those few fleeting bites.


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