In Enough Is Enough, obesity, Soveya Weight-Loss Solution, weight loss

It’s a temptation, not a tumor. It’s about personal transformation, not medical intervention.

World Obesity Day

March 4 has been designated as World Obesity Day by a coalition of international organizations dedicated to addressing the ever-growing worldwide pandemic of weight gain and obesity. Hundreds of millions of people across the globe are searching for a successful and sustainable weight loss solution.

The Health Consequences of Obesity

A mega study by the CDC (the Centers for Disease Control and Prevention, published just last week, reports that more than 40% of Americans are now clinically obese — and almost 10% are morbidly obese.

The consequences of this are astronomical, as obesity is considered one of the nation’s leading public health problems and ranks only behind smoking as America’s top cause of preventable death.

With the risk from the coronavirus and fentanyl overdoes capturing the headlines, perhaps we — as a country — have become hardened to the fact that more than 300,000 people die every year as a direct result of unhealthy eating habits and the subsequent weight gain.

How Can We Reverse the Medical Consequences of Obesity?

George Washington University obesity expert, Dr. William Dietz, said the findings suggest more Americans will get diabetes, heart disease, and cancer — and that very intensive therapy is required to help reverse these trends.

While I certainly agree that a serious and comprehensive effort needs to be applied, I don’t believe that a top down, medical intervention approach is the most effective. It clearly hasn’t worked up to this point, because we have seen these numbers continue to rise over the past decade. And more importantly, I think it’s missing a key ingredient. You can’t legislate personal change. Unlike smoking, which can be uber taxed to discourage sales, all of us have to eat — every day. And the multi-billion dollar fast-food industry, with all of the advertising, isn’t going away anytime soon.

The Answer Is Transformation, Not Legislation

People struggling with overeating have to be willing to change their 3 H’s — their head, heart, and hands — how they think about food, how they feel about food, and how they handle food on a daily basis. That was the only way I was able to break out of the endless cycle of weight loss and weight gain, and finally develop the foundation for long-term success. That’s the crux of the Soveya program that has helped thousands of people around the world and is the underlying basis of my new book.

It’s not about condemning anyone who is struggling or casting blame. It’s about shifting the focus away from just trying to lose weight and placing it on changing ourselves and our relationship with food.

If this resonates to you, respond to this video with an email or tweet. We are rapidly building a grass-roots movement that is challenging the traditional diet and weight-loss world and offering a sustainable solution that’s grounded in common sense and sound suggestions.

It’s not about ketosis, counting calories, or calculating points. It’s about transforming the burden to say “no” into the freedom to say “no.” Enough is finally enough.


Recommended Posts

Leave a Comment